New Watches
Starting a brand new company of any kind
may not seem wise right now, let alone a luxury watch company. Most
would say (pun intended or not)…now is just not the time. However,
when Babak Ermankhah and longtime friend and partner Eddie Egas
– who each have more than 15 years experience in the watch business –
simply got bored with the current watch offerings, start a new company
is exactly what they did. Expert jeweler Victor Rodriquez joined them and the three formed AZAD Watches in 2008.
Each with their own unique talents, specialties and tastes, combined
they are able to create the refreshing offerings that set AZAD apart. Their expertise puts AZAD side by side with traditional brands, but their added flavor adds the edge today’s customer craves.
All hailing from various regions, but
growing up in New York, each became a success on their own terms by
working hard and staying true to their vision. A vision many seem to
relate to as well; the still fresh-on-the-scene AZAD already
boasts the kind of high-end clientele the older companies are fighting
to attract. These men don’t merely understand this target…they ARE this target.
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