Invicta Watches
Invicta Watch Group is a Florida-based watch company founded in 1837 by
Raphael Picard in La Chaux-de-fonds, Switzerland. The Picard family
owned and operated the company until 1991, when the company was
purchased by a United States-based investment company. The corporate
headquarters were relocated to Hollywood, Florida, where the company
also operates its service call center and repair facilities. Eyal Lalo, a
third-generation watchmaker, is the CEO of the company and frequently
appears on televised ShopNBC programs. The new management took over
manufacturing and continued to market watches under the Invicta banner.
Apart from the Invicta brand, the Invicta Watch Group is also
responsible for the S. Coifman, Potger-Pietri, Activa, Brizo, Cacciato
Joss, Pastorelli and Technica lines. Invicta Ocean Ghost Upon
moving primary operations from Switzerland, Invicta has continued to
design watches, but have outsourced manufacturing to third parties in
Switzerland and the Far East. Recently the company also began assembling
from facilities at the company's Florida headquarters. Any timepieces
manufactured in the United States are part of the "Made in the USA"
collection. Swiss-made watches are labeled as such, while the Far East
watches are labeled with the country of origin of their movement, as
Invicta utilizes ETA (Swiss), Sellita (Swiss), RONDA (Swiss) and
Citizen/Miyota (Japanese) movements in their product lines. Invicta is
developing its own proprietary movements upon the purchase of Technica
Swiss Ebauche Microtenique. Arguably, Invicta's most lauded releases
were the Pro Diver and Lupah product lines. The watches in the Invicta
Pro Diver series, modeled after the Rolex Submariner and Omega
Seamaster, have become widely considered as some of the finest automatic
divers for its price point.[1] The Invicta Lupah is available in
196,560 variations and is one of the company's most distinct designs.[2]
The Invicta Watch Group also markets products besides watches
including hats and bags.
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