Domenick Celentano is visionary entrepreneurial food executive with
extensive marketing and operations experience in closely held companies.
He has a proven track record in turnaround, planning and executing new
product launch across multiple retail channels. His entrepreneurial
focus is ideation and problem solving specifically related to
indentifying sales growth issues as well as indentifying marketing
segments that have opportunities matching a company’s core
competencies.
Experience:
New Product Launch : Launched 40 new items
accounting for 50% ($10M) of corporate sales in 2000 through a
combination of a direct sales force and a national broker network.
Identified market opportunity for 'fresh' food products through
innovative clean-room food processing. Product launch resulted in $3M in
new revenue in 2 years.
Earned Media : Developed a major public relations campaign resulting in 6 national television broadcasts including CNN news, CNN's Business Unusual. Bloomberg TV & WNBC News.
Operations: Created margin improvements through
optimizing ingredient costs resulting in a reduction of over $400,000,
transitioning packaging schemes with a resultant 75% reduction in
materials and packaging labor totaling $1M annualized saving.
Strategic Growth through acquisition:
Spearheaded initiative to acquire $80M competitor, Rosetto, from the
Heinz Co., developing $55M equity and debt financing package.
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